Wine Market Academy: The Proven Guide for Exporting Wine to the US
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Module #1: Market Overview

Welcome to the Wine Market Academy: Your Guide to Selling Wine in the US!
Meet Your Instructor & Welcome Video
Module #1 Note Sheet
Module #1 Video Lesson
US Market Development Plan for Growth - Template
Module #1 Action Steps
Wine Market Academy Roadmap
Module #2: In Depth Review of Market Structure & Distribution

Module #2 Note Sheet
Module #2 Video Lesson
Module #2 Action Steps
The Top Options for Building Your Export Sales With or Without a Traditional Importer
Fill Out a Distribution Network That Works for Your Business
Module #3: Product Pricing and Placement

Module #3 Note Sheet
Module #3 Video Lesson
Module #3 Action Steps
Wine Marketing Acedemy Pricing Calculator
Pricing Terminology
Bonus #1

Do Ratings Matter
Module #4: The Wine Americans Are Drinking and Where Your Wines Fit in

Module #4 Note Sheet
Module #4 Video Lesson
Module #4 Action Steps
5 Key Insights to Understand US Consumers
Module #5: Building Your Distinct Brand

Module #5 Note Sheet
Module #5 Video Lesson
Module #5 Action Steps
Adapting Your Brand Strategy
Module #6: Working with Importers and Distributors & Understanding Industry Standards

Module #6 Note Sheet
Module #6 Video Lesson
Module #6 Action Steps
What to Include in an Importer Presentation
Bonus #2

Managing Leads Using a CRM
Module #7: Trends Shaping Your U.S. Market Business

Module #7 Note Sheet
Module #7 Video Lesson
Module #7 Action Steps
Top 5 Trend Predictions for the US Market
Bonus #3

How to Prepare for a Trade Show
Module #8: Next Steps

Module #8 Video Lesson
Module #8 US Market Development Plan for Growth Visual Overview
Closing Video

Module #5: Building Your Distinct Brand

Overview of the basic structure of building a brand & current stories of today’s successful brands.

4 Lessons