Wine Market Academy: The Proven Guide for Exporting Wine to the US
Course
39 Lessons
The Wine Market Academy is a full-service, meticulously designed course that provides wineries with all the information and tools you need to build a strong US export market. Whether you are a small winery just beginning to explore the US or a large winery with an established US operation seeking faster market share growth, this class provides the tools you need to take your export business to the next level.
Module #2: In Depth Review of Market Structure & Distribution
Understand how to build out a U.S. distribution system that's right for your brand.
Module #2 Note Sheet
Module #2 Video Lesson
Module #2 Action Steps
The Top Options for Building Your Export Sales With or Without a Traditional Importer
Fill Out a Distribution Network That Works for Your Business
Module #3: Product Pricing and Placement
Understand pricing, placement, and price quality ratio to achieve sales.
Module #3 Note Sheet
Module #3 Video Lesson
Module #3 Action Steps
Wine Marketing Acedemy Pricing Calculator
Pricing Terminology
Bonus #1
Exclusive content aimed at answering some of our most frequently asked questions!
Do Ratings Matter
Module #4: The Wine Americans Are Drinking and Where Your Wines Fit in
Understanding the current U.S. consumer, what drives their purchases, and how you can position your product to attract an importer or increase sales.
Module #4 Note Sheet
Module #4 Video Lesson
Module #4 Action Steps
5 Key Insights to Understand US Consumers
Module #5: Building Your Distinct Brand
Overview of the basic structure of building a brand & current stories of today’s successful brands.
Module #5 Note Sheet
Module #5 Video Lesson
Module #5 Action Steps
Adapting Your Brand Strategy
Module #6: Working with Importers and Distributors & Understanding Industry Standards
Learn your import options, what type of importer works for you. Understand how to target and engage an importer, and finally how to build your sales with your current importer.
Module #6 Note Sheet
Module #6 Video Lesson
Module #6 Action Steps
What to Include in an Importer Presentation
Bonus #2
Exclusive content aimed at answering some of our most frequently asked questions!
Managing Leads Using a CRM
Module #7: Trends Shaping Your U.S. Market Business
Understand where the U.S. market is headed, why this matters, & what you need to do to build sustainable growth.
Module #7 Note Sheet
Module #7 Video Lesson
Module #7 Action Steps
Top 5 Trend Predictions for the US Market
Bonus #3
Exclusive content aimed at answering some of our most frequently asked questions!
How to Prepare for a Trade Show
Module #8: Next Steps
Your Next Steps Towards Success in the U.S. Market
Module #8 Video Lesson
Module #8 US Market Development Plan for Growth Visual Overview