Wine Market Academy: The Proven Guide for Exporting Wine to the US

Course
40 Lessons

The Wine Market Academy is a full-service, meticulously designed course that provides wineries with all the information and tools you need to build a strong US export market. Whether you are a small winery just beginning to explore the US or a large winery with an established US operation seeking faster market share growth, this class provides the tools you need to take your export business to the next level.

Enrollment opens Feb. 1st, 2026

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What's Included

Below is a complete outline of everything included in your purchase.

Module #1: Market Overview

Understand the current U.S. wine market structure and environment in order for you to systematically grow your U.S. wine business.

Welcome to the Wine Market Academy: Your Guide to Selling Wine in the US!

Preview

Meet Your Instructor & Welcome Video

Module #1 Note Sheet (2026)

Module #1 Video Lesson

US Market Development Plan for Growth - Template

Module #1 Action Steps (2026)

Wine Market Academy Roadmap

Module #2: In Depth Review of Market Structure & Distribution

Understand how to build out a U.S. distribution system that's right for your brand.

Module #2 Note Sheet (2026)

Module #2 Video Lesson

Module #2 Action Steps (2026)

The Top Options for Building Your Export Sales With or Without a Traditional Importer

Fill Out a Distribution Network That Works for Your Business

Module #3: Product Pricing and Placement

Understand pricing, placement, and price quality ratio to achieve sales.

Module #3 Note Sheet

Module #3 Video Lesson

Module #3 Action Steps (2026)

Wine Marketing Acedemy Pricing Calculator

Pricing Terminology

Bonus #1

Exclusive content aimed at answering some of our most frequently asked questions!

Do Ratings Matter

Module #4: The Wine Americans Are Drinking and Where Your Wines Fit in

Understanding the current U.S. consumer, what drives their purchases, and how you can position your product to attract an importer or increase sales.

Module #4 Note Sheet

Module #4 Video Lesson

Module #4 Action Steps (2026)

5 Key Insights to Understand US Consumers

Module #5: Building Your Distinct Brand

Overview of the basic structure of building a brand & current stories of today’s successful brands.

Module #5 Note Sheet

Module #5 Video Lesson

Module #5 Action Steps (2026)

Adapting Your Brand Strategy

Module #6: Working with Importers and Distributors & Understanding Industry Standards

Learn your import options, what type of importer works for you. Understand how to target and engage an importer, and finally how to build your sales with your current importer.

Module #6 Note Sheet

Module #6 Video Lesson

Module #6 Action Steps (2026)

What to Include in an Importer Presentation

Module #6 Video Lesson (2026)

Bonus #2

Exclusive content aimed at answering some of our most frequently asked questions!

Managing Leads Using a CRM

Module #7: Trends Shaping Your U.S. Market Business

Understand where the U.S. market is headed, why this matters, & what you need to do to build sustainable growth.

Module #7 Note Sheet (2026)

Module #7 Video Lesson

Module #7 Action Steps (2026)

Top 5 Trend Predictions for the US Market

Bonus #3

Exclusive content aimed at answering some of our most frequently asked questions!

How to Prepare for a Trade Show

Module #8: Next Steps

Your Next Steps Towards Success in the U.S. Market

Module #8 Video Lesson

Module #8 US Market Development Plan for Growth Visual Overview

Closing Video